The marketing campaign for the high-definition remake of the 1989 DuckTales game was wildly successful. Players’ childhood dreams came true channeling their inner Scrooge with a life-sized recreation of his famed Money Bin, diving into a pool of coins and jewels.

Press geeked out over reissued custom ultra-limited working gold NES cartages programmed with the original DuckTales game on brand-new circuit boards and chips. These were packed in tins with the upcoming game’s art, filled with shredded money, and retro-nods to the game.

Postcard trailers featuring the game’s levels took players from Transylvania to the moon.

Studio: Capcom & Disney Interactive