In Treatment

Led development and execution of the show’s social campaign, talent shoot, and partnership initiatives. Timed around Mental Health Awareness Month, the campaign launched hand-in-hand with mindfulness partner Ten Percent Happier, driving the message that event therapists could benefit from support. A robust social campaign, custom website with meditations, and courses provided actionable resources for viewers to deepen their mindfulness practices from home. The end-to-end creative management, from pre-premiere through the season’s exciting finale, left audiences clamoring for more.

Client: HBO
Agency: BLT Communications
Role: Core team lead