The brand marketing campaign for this high-flying adventure had everything down to real-life branded air shows across the country. We created the global launch strategy, key art, trailer, TV spots, retail partnerships, social media content and influencer campaign, paid media placements, blogger campaign, and press junkets. We showcased the game with cobranded Nintendo demo booths at E3, and created special screening events with Disney Studios to cross-promote the game and Planes film.

Released for PC and Wii, Wii U, DS, and 3DS Nintendo consoles.

Studio: Disney Interactive & Nintendo