The ask
Pokerstars came to us looking to rebuild brand awareness ahead of it’s return to America thanks to new regulations.

The work
Research, audience segmentation, brand platform development, narrative strategy, and a go-to-market campaign designed to engage new and existing players. We scripted brand video spots that celebrated key Pokerstars pillars of community, accessibility, and all the chances players have to win big.

Client: FoxBet
Agency: Compadre
Role: Strategy lead