Big Little Lies

This splashy integrated campaign had it all - influencer activations and branded mailers, splashy paid takeovers, branded Spotify playlists, social content, events, and a Self Care Saturday initiative encouraging moms to take time for themselves. The robust social campaign played visually with character lies and the show's music to frame episode footage, driving chatter and viewing excitement. Responsible for leading the agency strategy, social, media, partnership, and integrated marketing teams across campaign development, copywriting, production, and launch.

Client: HBO
Agency: BLT Communications
Role: Core team lead