The ask: Launch Disney+ as the ultimate streaming destination for entertainment from Disney, Pixar, Marvel, Star Wars, and National Geographic.

The work: Go-to-market social and digital creative strategy, content ideation, and production for the subscription video on-demand streaming media service and its first five tentpole launch titles throughout its first year.

Over 10 Million Sign-Ups After Launch Day

Client: The Walt Disney Company
Agency: BLT Communications Los Angeles
Role: Core team lead