Silicon Valley
In honor of the Season 5 premiere of Silicon Valley, we brought the fictional app Sliceline to life and made pizza fall from the sky. Hungry fans in LA, SF, and NY who tweeted #Sliceline were rewarded with a branded pizza delivered via drone.
11.2MM impressions. #Sliceline trended #1 in the US. 18.2K tweets. 17.6x more brand mentions.
Client: HBO
Agency: BLT Communications Los Angeles
Role: Core team lead