Spider-Man's adventures abroad set the stage for 3D posters, custom filters, gifs, online media, and a social campaign that stood out in a crowded release window with action-packed summer fun. Responsible for leading cross-functional agency teams across campaign strategy, social/digital, and paid creative.

The film grossed $1,131 billion worldwide, making it the first Spider-Man film to pass the billion-dollar mark.

”Sony's 'Spider-Man: Far From Home' Marketing Was A Triumph Of Misdirection And Distraction” - Forbes

‘Spider-Man: Far From Home’ Shatters Industry Records With $288M Promo Campaign” - Deadline

Client: Sony Pictures
Agency: BLT Communications Los Angeles
Role: Core team lead